{"id":6372,"date":"2025-12-22T09:30:40","date_gmt":"2025-12-22T09:30:40","guid":{"rendered":"https:\/\/millores.bloc4.coop\/?post_type=agenda&#038;p=6372"},"modified":"2025-12-22T09:30:41","modified_gmt":"2025-12-22T09:30:41","slug":"ia-creativitat-per-a-equips-de-comunicacio","status":"publish","type":"agenda","link":"https:\/\/millores.bloc4.coop\/es\/agenda\/ia-creativitat-per-a-equips-de-comunicacio\/","title":{"rendered":"IA: creativitat per a equips de comunicaci\u00f3"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En aquesta formaci\u00f3 pr\u00e0ctica i participativa, es convida els assistents a&nbsp;<strong>experimentar amb la IA generativa<\/strong>&nbsp;mitjan\u00e7ant exercicis reals i din\u00e0miques aplicades. Es combinen&nbsp;<strong>explicacions clares, treball a l\u2019aula i espais de reflexi\u00f3<\/strong>&nbsp;perqu\u00e8 l\u2019experi\u00e8ncia d\u2019aprenentatge sigui \u00fatil i rellevant a l\u2019<strong>entorn professional.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, s\u2019abordar\u00e0 l\u2019\u00fas responsable de la IA generativa, posant el focus als&nbsp;<strong>desafiaments \u00e8tics<\/strong>&nbsp;i en la import\u00e0ncia d\u2019aplicar-la de manera cr\u00edtica i conscient a l\u2019\u00e0mbit laboral. A trav\u00e9s de casos pr\u00e0ctics, els participants aprendran a adaptar la IA a les seves necessitats i a&nbsp;<strong>aprofitar-la en el dia a dia.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objectiu<\/strong><br>L\u2019objectiu principal d\u2019aquesta formaci\u00f3 \u00e9s&nbsp;<strong>dominar l\u2019\u00fas de la IA<\/strong>&nbsp;generativa per&nbsp;<strong>augmentar la creativitat, optimitzar la producci\u00f3<\/strong>&nbsp;de continguts i refor\u00e7ar la coher\u00e8ncia comunicativa de la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objectius espec\u00edfics<\/strong><br>\u2013 Comprendre les possibilitats de la IA generativa per a la comunicaci\u00f3 i el m\u00e0rqueting cooperatiu.<br>\u2013 Experimentar amb eines d\u2019IA per generar continguts visuals, textuals i multim\u00e8dia.<br>\u2013 Aprendre a optimitzar processos de creaci\u00f3 de campanyes amb models de llenguatge.<br>\u2013 Reflexionar sobre l\u2019\u00fas \u00e8tic i responsable de la IA en l\u2019\u00e0mbit de la comunicaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A c\u00e0rrec de&nbsp;<a href=\"https:\/\/elgarbell.coop\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>El Garbell<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En aquesta formaci\u00f3 pr\u00e0ctica i participativa, es convida els assistents a experimentar amb la IA generativa mitjan\u00e7ant exercicis reals i din\u00e0miques aplicades. Es combinen explicacions clares, treball a l\u2019aula i espais de reflexi\u00f3 perqu\u00e8 l\u2019experi\u00e8ncia d\u2019aprenentatge sigui \u00fatil i rellevant a l\u2019entorn professional.<\/p>\n","protected":false},"featured_media":6373,"template":"","categoria-agenda":[],"class_list":["post-6372","agenda","type-agenda","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/millores.bloc4.coop\/es\/wp-json\/wp\/v2\/agenda\/6372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/millores.bloc4.coop\/es\/wp-json\/wp\/v2\/agenda"}],"about":[{"href":"https:\/\/millores.bloc4.coop\/es\/wp-json\/wp\/v2\/types\/agenda"}],"version-history":[{"count":0,"href":"https:\/\/millores.bloc4.coop\/es\/wp-json\/wp\/v2\/agenda\/6372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/millores.bloc4.coop\/es\/wp-json\/wp\/v2\/media\/6373"}],"wp:attachment":[{"href":"https:\/\/millores.bloc4.coop\/es\/wp-json\/wp\/v2\/media?parent=6372"}],"wp:term":[{"taxonomy":"categoria-agenda","embeddable":true,"href":"https:\/\/millores.bloc4.coop\/es\/wp-json\/wp\/v2\/categoria-agenda?post=6372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}